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Digital media

Digital media has the potential to engage and convert consumers on a large scale. Digital creative campaigns used effectively and the way it is used in advanced markets produces great and tangible results for brands in all markets.

New technologies

Metaverses will be the future of the world and very soon. Creating metaverses for brand engagement in VR is where the future lies. AR is an even easier communication tool to use and engage audiences of all ages on devices as well as in live environments like events, malls and public spaces.

Vision

Combining marketing + digi-tech solutions to deliver effective brand building content for the emerging KSA market

The vision is to use creativity and tech. in keeping with the latest trends and the way leading brands have implemented innovative solutions – in the emerging KSA market 

Using a combination of Traditional media channels, Digital Media channels and the most recent tool of communication Mar-tech (Marketing Tech) is the way forward.

Traditional media – Television and outdoor needs to used in new ways that are more current and resonate in the current media environment. An IP for a TV show for a brand would create high engagement for e.g. Outdoor can use new technologies that are interactive and innovative to give brand’s an edge.

Saudi Arabia digital media / marketing opportunity

Arab news media report

Our Work

KFC
KFC
KFC

Our Lovely Team

TEAM’S CREATIVE + STRATEGY + DIGITAL DOMAIN EXPERTISE

FRANCOIS DAVID
COO
Francois has seen a very effective and vibrant career in the Saudi Arabian market for over 25 years. He is a well known producer, director and cinematographer with many great films for renowned Saudi companies in his years in the country. Not only has he excelled in his area of expertise but is also a great people’s person with many clients who have commended him or his strong inter-personal skills. But Francois also diversified into other fields to promote businesses like event management and brand activation. Francois has excelled and is highly experienced in conceiving very large events and managing the entire planning including creations of world class sets, managing the audio and video set-ups, covering the event live using the best technologies to enable a great experience for the visitors, delegates and the other forms of viewers online. He has managed very prestigious and important events in Saudi Arabia and always delivered very pleasing results! From The Royal Saudi Navy to FMCG clients like Binzagr. In the area of brand activation he has done right from Shelf Setup, product placement, Road show and street to mall foot soldier activation He now is venturing in new technologies like AR/VR and AI with this new venture in order to give brands a new reality.
TAREEF KAMEL ABDUL-HAFIZ
EXECUTIVE DIRECTOR
Tareef is a veteran in the business world. Educated in USA he has over 30 years of experience business development in KSA and USA. His vast knowledge of business gives him the innate ability to manage operations and finance for any business. He has held very senior positions and managed operations and sales support for companies like Apple and Aramco among others. Being adept at operations Tareef’s experience will create international level systems for brands that Twist Reality associates with for growth in sales.
SHANE RAI CHOUDHURI
CHIEF CREATIVE & STRATEGY OFFICER
Shoumitra Rai Choudhuri (Shane) has over 27 years of experience in building and growing brands. His extensive skill set covers all stages of brand development, enabling him to craft highly creative strategies that drive growth and market leadership. As Chief Creative/Strategy Officer at major agencies like McCann Worldgroup, Wunderman Thompson, and DDB, he has consistently delivered award-winning creative work across TV, print, radio, and digital. Shane has developed strategies for brands such as BIC, IFB, and Panasonic, and has a strong background in digital media from his time at Tribal Worldwide. With expertise in AR/VR/AI, he anticipates these technologies will shape future brand experiences. He is known for his strong leadership, having managed teams of over 200 across multiple countries.

Brands associated with:

brands
BISWA RATH
Creative Director
At Trippy Turtles, we differentiate between mere ‘Design’ and ‘Strategic Design’ by crafting visual communications that truly reflect a brand’s identity. Our strategic designs focus on building brand awareness and amplifying sales through a clear and sincere brand resonance. Recognized as a 'Strategic Brand Design' company, we combine creativity with decades of experience to deliver effective brand solutions. Our process involves three key steps: planning, curation, and implementation, ensuring that our designs align with strategic goals. Our services include Brand Strategy & Design, Corporate Communication, Videography & Photography, Website Development, and Digital Marketing. With over 20 years of industry experience, Biswa Rath and team excel in creating compelling brand stories that enhance market success.
CHETAN NINGOO
Technical Director
I am an accomplished Technical Project Manager and Digital Transformation Consultant with over 19 years of experience in delivering diverse digital projects, including Mobile Applications, Augmented Reality, Virtual Reality, IoT, E-Learning, and Websites. I excel in client interaction, UI/UX design, and managing cross-functional teams to ensure timely project delivery. My expertise includes defining digital transformation strategies, customer engagement, and stakeholder management. I have a strong understanding of industry trends and a proven track record in implementing effective digital strategies across global environments. Technical Skills: Digital/App Publishing, UI/UX Design, LMS, 3D Modelling, 3D Animation, Compositing (After Effects).

TEAM’S CREATIVE + STRATEGY + DIGITAL DOMAIN EXPERTISE

The Team has proven expertise in creating advertising & creative strategy for large brands – which has seen growth of some of the world’s most iconic brands.

Experience in building and restructuring brands, implemented in India, South East Asia and Middle Eastern markets

The team has solved large problems for brands that have faced issues impacting revenue and brand image, and solved perplexing issues of a brand but changed the brand perception of iconic multi-national and large brands.

The team’s combined experience in creating advertising creative content for brands – in large multi-national agencies like McCann World Group, Wunderman Thompson, DDB, BBDO, in 6 international markets and winning multiple international awards for creative excellence consistently – in TV, Print, Outdoor, Radio, BTL and Activation.

Strategic + Digital domain & Mar tech expertise : to leverage the strong and talented Indian digital creative team backed by our Saudi based strategic & business development team to provide cutting edge international calibre work at cost effective rates

SOURCE OF BUSINESS - MAJOR OPPORTUNITY

Saudi Arabia is witnessing a major reform in the economy and opening up of the business and media scenario led by number of local SME’s
With a young population and high digital and internet penetration – digital marketing and digital content will be at the forefront in KSA
The opportunity to spin off a Digital Mar-tech + Digital Content outfit offers tremendous business potential as under:

  1. Social Media /Digital Media – sustained and creative campaigns – work from year 1

  2. Digital Content – Mar-tech combining Tech and new media like AR/VR/Metaverse – to be the key focus . Here we leverage our Indian digital creative team backed by our Saudi based strategic & business development team – start in year 1 and grow from year 2 onward to become a leader

  3. Video content & Production – build on the strong and capable video production expertise and drive cost effective digital video content – ongoing effort Activation /Events – draw on the founders expertise and work on cost effective abd creative launch events – ongoing effort

Get in touch

Email : [email protected]

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